TRATON Logo Reveal IAA 2018

In conjunction with VW Truck and Bus, and several agencies, Parasol Island developed the look and environmental motion design for the premiere of the TRATON Group, Transforming our ideas of Transportation in the world today. The event took place in Hannover at the 2018 IAA commercial vehicles expo. The media played on a 12m 4k LED wall, concentric ceiling rings, an LED internet dome, and many large screens throughout the media hall. The logo was animated in C4D r19 and rendered in cycles 4d and redshift. ©2018 VW, TRATON, Parasol Island, GmbH. All rights reserved.