For the Collection 1 campaign, we took the concept on the road to speak to the modern-day cowboys; some are literal cowboys such as the Compton Cowboys and Cowgirls of Color and some are rebels who are working to make innovate and active change in their respective communities. A team, including Kerby Jean-Raymond, Anthony Konigbagbe, Eric McNeal, Jason Sondock, Simon Davis, and Amandla Baraka, traveled to Chicago’s Southside, Baltimore, Los Angeles and Brownsville to capture the stories of these polarizing and trailblazing Americans.
There are 8 trailers and 1, 15-minute film as well as stills shot by Rubberband and Kerby Jean-Raymond for this campaign. The film is being scored by Raphael Saadiq. “Do you feel American?” is the question that started all the conversations, which resulted in compelling footage from all subjects involved.
The Chicago leg of the campaign features Precious Blood Ministries, Ameena Matthews of Violence Interrupters and Good Kid Mad City featuring Vic Mensa. The Baltimore leg of the campaign features Valencia Clay and The Cowgirls of Color. The Los Angeles leg of the campaign features Angela Rye and the Compton Cowboys. The New York leg features Nadia Lopez of Mott Hall Bridges Academy.
