Excerpts from the Event at Agora:
with and by
Ewa Dziarnowska, Maciej Sado, Pedro Marum, Juliane König, Reza Mirabi
PURPOSE is an imaginative/artificial brand and a new materialist cult of the future. It is inspired by contemporary company lounges, meetings and hangouts and appropriates their hyper-commercial aesthetics, codes and popular culture to reveal their connection to biological conditioned primal phenomena of attraction and thereby as natural objects. PURPOSE is pointing to a timelessness: maybe it is eternity by its very nature. Starting from the creation of the brand, Reza Mirabi creates PURPOSE NEXT, a performative situation that allows a speculative culture of the future to emerge and become dominant in a specific space. A time both expanded and saturated by a circulation of codes, atmospheres, choreographies, lyrics and a brand. A series of elements that gradually disappear over the course of the performance, as if they never existed in the first place, or as if they are to be kept as a distant yet familiar memory within the visitors, leaving their traces in the form of an installation that remains as a sort of neo archaeological site.
Reza Mirabi studied Visual Arts in Mumbai and is enrolling in the Masters of Choreography in Amsterdam. He lives in Berlin working in the interface between exhibition and performance, creating hybrid and sci-fi formats that immerse the visitor into speculative futures and associative realities. He designed the PURPOSE brand as a speculative morphogenic material informing choreographically bodies and objects alike.
edit: Zander Porter
