That's how KCRW (kcrw.com) General Manager Jennifer Ferro described her station. You can limit yourself by your delivery mechanism, says Jennifer. In this conversation with Mark Ramsey (markramseymedia.com) Jennier shines light on the strategies that guide the legendary KCRW and introduces the thinking behind KCRW's groundbreaking new iPad app, Music Mine.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…