This is part of my college thesis defense presentation, "How to create brands for universities". It is suppose to be a viral ad targeted to young students soon graduating from high school in order to "convince" them to choose this particular university. I have used, as an example, without authorization from the university the name of "Universidad Austral".
It is an example of showing the "emotional benefits" of the whole experience of going to this particular university (instead of communicating just the functional benefits of it). The message to promote is that you think of your university as "Your Second Home".
The background song is "Kiss with a fist", from "Florence and the Machine".
I am an argentinean college graduate with a Degree in Business Administration passionate about advertising.
Special thanks to:
Agustín "Chaka" Gonzalez Criado (also editor of the video)