Creative directed and art directed the “Dominate Another Day” campaign for Nike/Jordan Brand at Wieden+Kennedy. The ads star Dwyane Wade, one of the most charismatic players in the NBA and the centerpiece of the Miami Heat. “Dominate Another Day” aimed to capture the 007-like duality of D. Wade’s identity. Off-court, he’s one of the most urbane personalities in pop culture; in game, however, Wade is a relentless force of nature who knows no obstacles.
Throughout the campaign, Wade plays “Agent D3,” a special agent tasked on an ambitious mission to bring the elusive championship rings to Miami. With the help of his quartermaster, H (played by Kevin Hart), D3 faces danger head-on as he battles opposing organizations seeking the same prize.