MailChimp is a great tool to help educate potential, current and former clients about legal issues and keep your firm top of mind. First, we will explore the differences between newsletters and campaigns, and what purpose each serves for your marketing strategy. Then we will actually walk through creating an example of each in MailChimp, so you will walk away ready to use this free service.
Speaker: Anne Haag, Trainer & Coordinator, Law Practice Management & Technology. Anne is a former paralegal, specializing in patent law. Prior to that, she worked as a record buyer in the music industry.