Project date: 18.10.2004
DESA is a Turkish leather company and these three ads were created to promote their Autumn-Winter line-up of 2004.
While the project does not feature any spectacular effects, creative concepts or groundbreaking animation - it still holds a very special place in our portfolio. The reason is simple: DESA was the first commercial project we officially created as imago.
The style and materials used in these ads were originally created for the print campaign and then adapted by us for simple motion graphics.
The only thing we remember about working on this project were the Wacom-induced hand cramps - the result of hours of tedious work spent masking the hair of the models (the original photographs were shot on black background).