Keynote: Sylvain Grande
Location-based services are changing how we discover the immediate neighborhood, connect with our social networks, communicate our presence and receive tangible values through merchant deals. Location applications like Maps is transforming from a simple navigation and planning tool to one that provides a rich social experience in addition – connecting with people and places, sharing on-the-go experiences real-time and more.
The phenomenon of “check-in” has only just begun, where will it go? How will it shape consumer’s digital social engagement and how will the merchant consumer ecosystem evolve? Join us to find out. Nokia’s Sylvain Grande will give an insider’s update.
Case study: CheckIn Reward Campaign
Presented by Alex Oberberg
Nokia’s CheckIn Reward campaign was executed in co-operation with consumer electronics retailer Saturn in Austria. The initiative allowed consumer to check-in to 1 of 13 stores to receive a free instant reward with a further unique offer. The presentation will provide an overview of successfully using Social Location as a tool to increase awareness via social amplification & drive foot fall into retail with a simple 360-mechanic.
About the speaker:
Sylvain Grande is responsible for Nokia Maps on N9, Windows Phone, Symbian, maps.nokia.com and the html5 web app (m.maps.nokia.com). He has been with Nokia for 3 years, and was previously in charge of business development for MySpace in Europe. Prior to that, he worked in the music industry and started his career in corporate strategy working for the CEO’s office at Orange Group.
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