Production Company: Wild Plum
Director: Mike Goubeaux
HOAX Films recently teamed up with director Mike Goubeaux on the La Créme Get Real campaign- a series of national spots for La Creme Dairy Creamer. HOAX Films Art Director Thom McKay Price created a series of fantastical, whimsical environments where a competing product is manufactured, in contrast to La Créme’s real diary creamer. HOAX FILMS Creative Director Rick Sander supervised the shoot and the creative process from pre-production through post. The final spots bring Goubeaux’s surreal “Faux Farm” visions to life using a combination of live action green screen plates and matte paintings projected in 3D environments.