In Spain, the popular expression "topmanta" refers to street vendors that sell pirate products, principally music CD´s and commercial films in DVD. They exhibit their goods on top of an extended sheet or "manta", thus the name. They have a system that allows them to pick up the illegal merchandise fast and precisely in case of eventual police presence. Even though the industry considers this activity as disloyal competition, many clients and artists sustain that without the existence of the "topmanta" their creations would never be consumed at all.
Client: Sala Montjuïc | Estrella Damn. Agency: McCann Erickson Madrid. Creative Directors: Leandro Raposo, Pablo Colonnese. Account Executive: Oriol Bombi. Production Company: The Lift. Executive Producer: Ana Laura Solís. Producer: Ekaterina Acosta. Director: nomeno aka Fermín Cimadevilla. DoP: Carles Mestre. Post: Klang!
Awards: Bronze, Ciclope International Advertising Craft Festival, Low Budget. Gold, Ojo de Iberoamérica, Campaign. Silver, Laus, Low Budget.