We shot this web commercial on Vieques Island, Puerto Rico. Using HD GroPro Heroes and a big bag full of mounting hardware. We filmed every beach and road you can get to by vehicle and cut it down to a minute drive around the island.
This video was a part of a company re-branding effort when Vieques Car Rental changed ownership. This video allows site visitors to take a test drive around the island to see why everyone recommends off-road vehicles when kicking it on one of the most relaxed places on earth.
The client reaction is extremely positive and the re-branding and web marketing efforts increased total rentals by a significant amount. This video was also picked up by the GoPro Culture site and appeared on their home page for several months.
Several other shorter web videos, "Prime Parking Places" were produced alongside the main campaign to keep the buzz on the island, increasing referrals from local hotels and guesthouses significantly.
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