is a digital platform that rewards users for their loyalty to local business with real world money, deposited directly into their bank accounts. After completing challenges curated by cafes, restaurants, bars, etc., users collect Reward Points (DRPs) ―and when they reach 1000 DRPs, they can redeem them for $10 cash. This new platform’s concept, still in development, needed to be explained to potential users simply and without too many distractions. The team came to Doejo in July 2011 to produce the captivating minute-long animated motion graphic.

Created at doejo (
A promo/informative video on a new website, ''
Agency: doejo
Animation / Design: Adam Kois
Music: Tim Rusain
Sound Design: Zhenia Koval
Graphics & Animation created in After Effects

Our writers and video production team worked with on this video from start to finish. We wrote the script, hired a voice-over actor, found an appropriate background music track and storyboarded how the video should play out based on their style specifications. Our in-house animators consulted and coordinated with developers to produce the clearest motion graphic possible ahead of the platform’s launch.

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