Ready for the next round! Building on our visual concept for the Miele IFA trade fair presence, the white goods giant asked us to develop and produce several atmospheric visuals and videos for the company’s impressive show area.
Projected onto a slim and extremely wide 270° stretched screen, circling most of the stand’s show space, our cut-to-sound clips framed a dynamic dance homage to each new product by modern movers battleRoyal, an introduction to the devices by presenter Annabelle Mandeng and a sheer whirlwind of style by fashion labels C'est Tout, Marcel Ostertag and Frida Weyer.
With a focus on cool and flowing dynamics, the videos accompanied each action-packed element with a range of custom contents and colour-themed moods that seamlessly segued into subsequent segments. For added appeal and visual integration, all clips and loops focused on an abstract and atmospheric flowing band that would change movement, direction and colour according to the show’s prevalent theme.
The final tally: three pitch-perfect product clips, three film’s for the show’s catwalk presentations, an extra feature for a special Miele outfit, a coffee house mood for breaks in the show and, naturally, an overall Miele CI environment.