This campaign was for Michelob Ultra, which I believe is a low calorie beer, or a substitute for Gatorade, by the way they marketed it.
Neveldine/Taylor directed this as well. I'm assuming that they got this job because of their extreme sports style directing reel. These guys run their own cameras and can get some pretty sick coverage. The duo are known for their "roller dolly" technique, which involves the camera shooting the film while on rollerblades. Taylor commented on this technique while filming their feature film, Crank, "The Rollercam footage was really the most dramatic and technically challenging of the movie. Mark absolutely could not be tethered or restricted by any cables when blading at speeds up to 30mph..."
I've seen Mark shoot a speeding motorcycle, going well over 60 mph. He hangs on to the back of the bike, sans safety gear, and then pushes and pulls himself around the motorcycle, capturing amazing moving shots that haven't been seen before.
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I really miss working with these guys. Brian actually wrote me a letter of recommendation for graduate school a few years back. These guys rock.