HackFwd Build 0.7 - Berlin September 2011

We were honoured to have Werner Vogels, Amazon.com CTO, give a talk at HackFwd's Buil 0.7 event in Berlin on the how and the why of Amazon's cloud business. In the talk, Vogels covers Amazon's history, design principles and learnings from building a world-changing cloud services business. Watch the video for the entirety of the superb talk.

"Amazon is a technology company. We just happen to do retail", Vogels says. "Everything Amazon does is driven by deep technology stacks." There are a number of design principles about what Amazon has built and how they have built it, but there is also a history.

Watch the video, or read more at the HackFwd blog at hackfwd.tumblr.com

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