The pantheon of TV comedy is filled nearly to the brim with hilarious catchphrases that live on in the hearts and minds (and poor impersonations) of fans well after their show’s final episode: “Did I do that?” – Urkel, Family Matters. “Bazinga!” – Sheldon, The Big Bang Theory. “Kiss my grits!” – Flo, Alice. And, of course… “Scoopski potatoes!” – Joe, Impractical Jokers.
So powerful are the words “Scoopski” and “potato(es)” among Impractical Jokers devotees that we bought a food truck and named it… wait for it… The Scoopski Potato Food Truck! Which shows an impressive commitment to the loyal, passionate fans that have made Jokers truTV’s #1 show. At that point, many marketing departments might have called it a day – but not us. We went further in service to our fans: we created a contest. The Scoopski Potato Potato Scooper Contest sought to find the most highly skilled potato scooper in the land – a real superstar scooper… a SCOOPERSTAR, if you will – who would be flown to San Diego for Comic Con (the world’s biggest pop culture celebration/gathering of nerds) and paid $1,000 to scoop taters in the Scoopski Potato Food Truck.
We offered a real (and funny) job posting on LinkedIn and promoted it through paid social posts on Facebook and Twitter. Applicants had to record a video demonstrating their scooping skills (and sense of humor), then post the results to Facebook, Instagram, or Twitter, tagged with #truTVScooperStar #Contest.
Fan engagement was immediate and enthusiastic. We saw very high fan engagement through all social posts. The two week campaign generated over 11M social impressions, 255k engagements, with 69K clicks to the LinkedIn job posting.
As for Jason, our winning Scooper Star, he had a blast meeting his