This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, integrate.wvu.edu
Presented by Linda Popky - imc.wvu.edu/about/faculty/linda_popky
We’re in the midst of a sea change in how marketing is done, but we have not yet seen the shore. With all the attention on new ways to reach and engage customers, how do marketers keep sight of the big picture—to create and grow profitable, sustainable, successful businesses? In the breakout session Marketing Above the Fray, Linda will be discussing strategies for navigating today’s crowded marketing landscape to build successful businesses.
To learn more about the WVU IMC program visit imc.wvu.edu