Magazine cover shoots are often static affairs involving overexposed celebrities. Not so with Pivot, a monthly digital lifestyle publication available exclusively on the HP TouchPad. Designed to curate the HP App Catalog, Pivot strives toward kinetic energy and motion.
Take, for example, this video of our October cover shoot, shot with a Phantom camera at 1,000 frames per second (a speed generally used for special effects blockbusters and nature docs). The super slo-mo effects embody the essence of sports—grit, determination and the poetry that is the human form as it takes flight.