CEC Bank was a quite complex project and all those involved in the revitalization of this historical brand have a good reason to be proud of it. However, amongst all stakeholders, the employees remain the most prominent brand ambassadors. Hence the importance of the brand engagement sessions aimed to acquaint the organization with the new brand.

These sessions have attracted an amazing response from the internal stakeholders and the new identity became a cohesion factor for the organization and an agent of change even before the public launch.

Architectural 3D by Syaa. Motion graphics and editing by Raster Point.

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