Boom Beach is Supercell’s globally popular mobile game set in a fantasy tropical archipelago. Players fight daily against an evil foe known as the Blackguard. And every month they take on the Blackguard’s gargantuan robot beast, the Mega Crab, with a different theme every time.
At the end of October the theme was, understandably, spooky. To excite players about the “Hallowed Crab”, we created a super-creepy beach scene in which silhouettes of game characters are warped into evil versions of themselves. As our 3D camera moves through the illustrated layers (with the help of 3DSMax), blood-chilling shrieks and hoots are heard, and *scary things happen.* For the finale, the elements come together in a huge trompe l’oeuil, with the monstrous Mega Crab rising out of the negative image space. Frighteningly good, we think!