Video campaign by No Text Azienda
Starring: Guè Pequeño
For the third consecutive year, IUTER will have a pop-up store at ComplexCon, Long Beach (CA): the most important international streetwear, sneaker and street-culture event organised by American colossus Complex Media.
The “Milano Members Club” project has been created especially, drawing inspiration from the Italo American aesthetic and typical meetings in Italian restaurants and bars, beloved by those who left Italy for the United States all those years ago.
The clothes are inscribed with inflammatory mafia-movie motto “See no evil, hear no evil, speak no evil”, adopted by those who moved abroad over half a century ago and protected their community with a code of silence. The Italian flag and “Made in Italy” are also present on all the clothes - within the main design - alongside the address of the IUTER production plant in Albizzate (VA) where all IUTER collections are prototyped and produced.
The “Milano Members Club” capsule collection will be released on 3-4 November at the IUTER pop-up store at ComplexCon 2018, Long Beach (CA).
The collection will also be available on 3 November 2018 at 2:00 pm online and at 10:30 am from the IUTER Store Milano.