The Team has further developed Gas Safe Register’s ‘Don’t Cut Corners with Gas’ campaign, making the Register more personally relevant for consumers at every touchpoint and situation.
A new national TV ad is just part of a major integrated campaign that includes national radio, national press and OOH.
The TV and radio advert tell the story of Jack, who’s obsessed with corners, but never cuts them – especially when it comes to gas safety for him and his family. Jack knows that cutting corners with gas can cost lives and that he can find the expert he needs to work on his boiler on the Gas Safe Register, the official list of qualified gas engineers.
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