Sophia was commissioned to conceptualise and create the opening titles for the BBC US Elections Mid-term coverage. The brief was to create a title sequence that felt different to a usual election opener, encompassing power and tension, it had to ooze a feel of something cinematic.
Inspired by the stunning Neoclassical architecture of the Capitol Hill building, arches lit with volumetric lighting entice the viewer into a miniature version of itself. The Capitol Hill dome opens, revealing its inner workings, a contrasted world of steampunk. The chairs animating together, a metaphor for seats gained or lost with cogs representing industry and central power. This theme was echoed throughout for reinforcement.
The election coverage was broadcasted on the BBC News Channel and BBC World where the titles received maximum global exposure.
Watch the 'Making of Reel' for a technical breakdown vimeo.com/300747078
The titles were built and animated in Cinema 4D, textured in Substance Painter, rendered in Arnold with final grading in Magic Bullet.
Muse Creative Awards 2019 Winner
Platinum - Animation Category
Gold - Show Opening Segment
Music : David Lowe