Brand Identity / Design / Production
Strap on your jock straps - here's a channel package that scored. Sky Sport was ready for a new game plan which reflected their ranking as a top quality international sports broadcaster.
After a competitive pitch Brandspank got the call up by the selection panel. Drawing upon New Zealand's sports pysche for inspiration, Brandspank delivered a new brand and channel imagery which emulates New Zealanders tendency to burst out of a typically calm and laid back persona during flashpoint moments in Sport.