Screenpop, a FremantleMedia division focused on innovation, launched a new two-screen TV format named Intuïtie on Monday 26 September on RTL4, the #1 private broadcaster in the Netherlands.
Intuïtie is a daytime gameshow in which the viewers are the contestants. Viewers can play for free using their laptop or smartphone. The show will test viewers’ gut instincts with picture-based questions on people and places. Everyone who takes part in the show wins prize vouchers; the number of vouchers won is determined by the audience’s average score.
Intuïtie (‘Intuition’ in English) has been developed by Screenpop and uses Ex Machina’s PlayToTV platform. Intuïtie is produced in collaboration with Blue Circle, FremantleMedia's production arm in Holland, and will have a two-week initial run.
Peter Cassidy, MD of Screenpop, said: “This is the next step in interactive TV – a format that can’t exist without second-screen participation, and that invites viewers to be literally part of the show. We’re delighted to be working with RTL Netherlands and Ex Machina to bring such an innovative concept to Dutch viewers”.
Jeroen Elfferich, CEO of Ex Machina, adds: "When TV started, producers treated it like radio with pictures. Likewise, second-screen so far has been about adding online features to existing TV shows. Intuition is the first made-for-second-screen format by a major media company; it also includes an innovative business model. We're very proud that we can be part of this bold move by Screenpop and RTL."