Synonymous with unique programming, and intrinsically associated with one of the world’s most renowned film festivals, the Sundance Channel network both inspires and entertains. Contacted and asked to refresh the brand of the entire network, THANK YOU jumped at the opportunity.
To best highlight the impressive variety of Sundance programming, and the viewer’s ability to happily pick-and-choose from it, THANK YOU employed the concept of visual sliders in the campaign. Using animated transitions and graphic branding elements, show names, days of the week, and characters’ names, shuffled through on screen, emphasized Sundance Channel’s offering of notable content for every taste and sensibility.
By referencing a universally familiar concept, and combining it with eye-catching visuals, THANK YOU created a distinctive campaign that could easily translate to various media. From animated promos, to outdoor advertisements, and much in between, the re-branding of the Sundance Channel had life imitating art: the campaign being easily appreciated as a whole or sum of its parts.
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