This bonus RAB@Work: Q Report was shot on location in Philadelphia at the Radio. It's On In Philadelphia advertiser event in mid-October. RAB partnered with Philadelphia area radio stations to host local businesses including advertising agencies, marketers , business owners and media executives. In collaboration with Beasley Media Group, Entercom Communications, iHeartMedia and Radio One, and sponsored by the Pennsylvania Association of Broadcasters, this event exclusively focused on radio’s attributes and how it can successfully drive revenue for Philadelphia’s local business owners.
If you’re interested in a similar marketing strategy in your local broadcasting community, just email me at Erica.Farber@rab.com and we can start the conversation about how we bring this unique program to life.