It can be difficult to measure the impact of developer relations. We too often end up focusing on the most easily measured numbers – like downloads, views & attendees. While these are important, it can lead to things like diversity and inclusion being treated as side projects or "secondary" objectives. At Mozilla, we are thinking about diversity, broadly, as a strategy for growth.
In this talk, I'll show how we measure the impact of our work, set strategy, and use things like cross-industry representation, adapting to different learning styles, and regional representation to reach and include a more diverse global audience.