1 x 30 second
3 x 10 second cutdowns
Sky Creative's Sarah Cloutier approached Rushes 3D & Motion GFX to produce a commercial promoting Sky's revamped website. The new site promotes all of it's new channels and covers news, sport & entertainment in rich content.
The job was broken down between 3D and Motion Graphics with the Maya guys tackling the 3D elements required in the three sections of the piece. In News Barack Obama spills out of his web page revealing a spinning globe, jumbo jet, city skyline, plus pound & dollar symbols. Sport has Steve Gerrard again spilling out of his page, this time bringing with him a rugby ball, footaball, Formula 1 racing car and cricket stumps. The Final section has Scarlet Johannson coming to life from the red carpet revealing a camera, with snapshots of celebrities shooting out from it as a film can spins out from her frame.
Allan Williamson modelled all these elements and then Mark Pascoe tackled the lighting and texturing using Renderman. Extra 3D elements were created by myself in Cinema 4D which included the Breaking News banner and image frames in all three sections plus the carousel on the final Sky logo reveal .
All elements were then finally composited by myself in After Effects and moving backgrounds wipes and extra polish were added to gel the whole piece together.
The final result is a "content rich" ad which reflects the vibe of the website.
Title: "Sky.com Believe in Better"
Product:3 x 10sec and 1 x 30 Sec. commercials
Agency: Sky Creative
Producer: Sarah Cloutier
Post Facility: Rushes
Rushes Producer: Warwick Hewett
Maya: Mark Pascoe, Alan Williamson
After Effects: Matt Lawrence
Cinema 4D: Matt Lawrence