A nice handshake
It’s said that it takes 30 seconds to create an opinion of someone. The same can be said about film. You have to create a good foundation for your storytelling. To start off with tons of information will quickly bore the audience. Still this is constantly seen in many corporate films.
With the above said, we’re very proud and happy for the commission by Volvo Group. We were asked to create a film that awakens curiosity and lust before the work of Volvo Group. The film were meant to be used both as a commercial and to recruit new personnel. It was more important to convey a cozy tone of voice then to report the range of products.
Niclas Bergman, director “It’s about saying hello in a nice way, a nice first handshake. Many companies doesn’t even reach out their hands”