Using Cinema 4D, I designed and animated this logo introduction for AdMed, a company which produces e-learning content for pharmaceutical companies. Regarding the concept, you'll notice that AdMed's logo bears a DNA symbol. When you think about it, what does DNA represent? Answer: the passing down of information (or knowledge), which is what AdMed does. Specifically, knowledge of what? Well, the "med" in AdMed comes from the Latin word "medeor", which means "to heal". Therefore, AdMed passes down healing knowledge (of the medicines created by its pharmaceutical clients). And, since knowledge is often passed down through books, I formed the DNA with two stacks of books. I hope you like my self-directed project!