The purpose of this project was to create a full Augmented Reality (AR) experience for visitors of Madame Tussauds London, activated by scanning multiple pages within the official guidebook.
As the designer, I created a number of unique experiences. This includes interactions focusing on: Benedict Cumberbatch, Iron Man, Sherlock Holmes & an interactive Archive Photo Album.
Download the free Blippar app to see the guidebook come to life! (Scan CTA pages)