HackFwd Build 0.7 - Berlin September 2011
AroundMe is a location-aware search iPhone app, and one of the biggest ones. Marco Pifferi is behind the hugely popular app, and in this video he shares his learnings from building and releasing an app that has been downloaded over 30 million times with 5 million monthly unique users who have 6-8 monthly engagements on average. Apple also used AroundMe in their TV ads, which certainly helped the awareness about the application. Marco also notes that the app is doing very well with only one small ad banner placement as monetization. In the video, Marco goes through other thoughts about monetization, too.
In addition to the above, Marco goes over the datasets used in building the app, the high-level architecture of the app divided roughly into the database engine and the ad optimization sides, and the required core competences in building local apps. Valuable watching for anyone wanting to build a popular mobile app.