Finding a good partner is hard, but essential for success. The alliance between adidas Originals and New York-based Johannes Leonardo -who have been working together since 2014- is the best example.
Jenny Pham is a dynamic senior brand strategist with over 15 years of experience with a focus on Lifestyle and Fashion brands. As the Global Senior Director of Brand Communications, she currently heads all brand marketing activity for adidas Originals.
Meanwhile, Ferdinando Verderi, Founding Member and Partner of Johannes Leonardo, has worked on stewarding global creative and strategic direction on brands that range from technology innovators to cultural Institutions, from Google to Diet Coke to Goldman Sachs to Yale University.
Moderated by in conversation Brittaney Kiefer, Creativity Editor at Campaign.