Is new talent worth it? The answer here is obviously yes: this is an industry which runs on talent and commodifying that into advertising. Next, we will find out what exactly constitutes NEW, and how a company can build an infrastructure around finding, developing and keeping new directors.
Katie Lambert is the Global Head of Music Videos and Stink Rising at Stink Films. She has been working in music videos since 2010, and has created a name for herself in recognising and developing exceptional new talent.