According to one of Japanese MSN's article:
A loincloth for ladies calmly becomes the boom to young Japanese women.
but let me think a little.This is a one of smart marketign guy's great job on PR/Marketing.
You understand mass-madia business model when you see an article of newspaper, magazine, radio and TV news programs. This is marketing.
Your company may be lack of marketing activities in this recession2.0 era.
sorry for japanese only