Broome Aboriginal Media Association (BAMA) is an Indigenous owned not-for-profit organisation. Goolarri Media, a holding company of BAMA, facilitates and manages the development of Indigenous media, communications, and music in the Broome region. In 2005, BAMA received funding from the Foundation to plan and implement the ‘Gurrie Youth Gathering’ (GYG). The main aim of this project was to address alcohol misuse among Indigenous and non-Indigenous youth aged 13 to 17 years in the region, via a youth designed and delivered media campaign. Goolarri Media engaged youth in formulating culturally appropriate media messages and imagery relating to alcohol misuse.