Retro 70s TV graphics galore for this spoof advertising piece. Part of Sainsbury's pet map of Britain campaign.
Never work with children and animals. On this occasion agency Gravity Road persuaded us to go against that sound advice. Attendance on set was well worth it - this roster of animals are literally superstars in their own ranks. Watching them roll around the green screen set was hilarious.
Gravity Road filmed the animals on green screens and provided us with the results so we could superimpose it onto stock footage. We graded everything with a 70s sepia tone and added the retro motion graphics and hey presto. Added in some jerky transitions like they did in the old days before computers and the client was really happy.
We used After Effects for the motion graphics and grading alike.
Director: Alicia MacDonald
DOP: Tom Wade
Production: Gravity Road