This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, integrate.wvu.edu
Presented by Susan K. Jones - imc.wvu.edu/about/faculty/susan_jones
A few years back, all the buzz about virtual worlds centered on Second Life -- which has never really fulfilled its promise. But in its place all types of virtual worlds and applications have made their debuts in business. This talk will provide an overview of virtuality and virtual worlds in marketing, with some ideas on how to introduce business students to virtual worlds.