HackFwd Build 0.7 - Berlin September 2011
For startups, time to market is the time from having an idea to having that idea out in the market making money. In this talk Stephan Schmidt imparts his experience in this key product development concept.
"If a feature is worth developing, it is worth getting to market sooner", Stephan posits. Short time to market is a huge lever that you can employ to the benefit of your bottom line.
Often time to market in startups is quite short in the beginning, due to small team sizes. As companies grow time to market tends to grow as well, Stephan argues. To escape from this you must start by measuring time to market, and you can do this in discrete steps as you go along. Time to market in development is a solved problem, but most of the time is used before development starts.
Stephan also makes the case for not working in parallel, but rather working in serial. Scrum and Kanban and other project management tools concentrate on the serialization of development, but serialization of work before development starts and outside of development has still not caught on, Stephan says. And since serialization gives you the advantage of releasing earlier, this also means money in earlier and a shorter time to market. Stephan's slides in the talk show this well geometrically.