ADIDAS x JD #DEERUPT Launch (Full Version)

Over four consecutive nights, The Department produced the launch of the latest Adidas original shoe #DEERUPT across three European cities; London, Manchester and Amsterdam, in collaboration with Pavillon Noir.

Guests were invited to join the #DEERUPT society and enter a new exciting world composed of grids. Along the way they encountered a new virtual reality with engaging and technically challenging installations; Autonomously animated Monolith, Immersive video projections, new VR installations.