When UTV approached THANK YOU to create an identity for their new TV channel, one word naturally emerged: opulence. When introducing this new fashion and pop culture TV channel by the East Indian TV giant, glitz and glamour are in order. As the first official Bollywood channel simultaneously launched in Mumbai and the United Arab Emirates, UTV Stars called for high production value, and a smooth, rich and saturated universe.
THANK YOU jumped at the opportunity, embracing UTV’s unique cultural milieus to craft a perfect blend of dazzling glitter and eye-popping design that carried into all facets of the experience. Everything from logo design, to templates for billboards, catalogs, and vehicle wraps; TV studio set design, and the station’s identity, exuded the unmistakable feel of luxury. THANK YOU created the well-tailored packaging for a TV channel highlighting fame and fortune: one that delivered a healthy dose of lust and craving to the consumer.