Suwappu is a range of toys and a new concept in media from Dentsu London. This footage shows the first iPhone prototype app. Currently the app is private but we are planning for public release and to have Suwappu toys for sale in 2012.
You can read more about the prototype app here http://www.dentsulondon.com/blog/2011/10/07/suwappu-prototype/
You can read more about Suwappu here http://dentsulondon.com/blog/2011/04/05/introducing-suwappu/ and see more images here http://flickr.com/photos/dentsulondon/sets/72157624052479002/