The short history of the web has been a consistent story in audience migration. First, the portals came along and aggregated everyone. Then Google came along and the web became search-centric. Early social experiences like Flickr and blogging created new, decentralized networks for attention. And the last few years have seen the incredibly rapid rise of social and mobile platforms. These migrations are happening more quickly with every step on this evolutionary path. Over the past few years, Disney has done its best to program for our Guests wherever they may be – telling stories and engaging on platforms in order to delight and entertain. Lessons have been learned and behaviors adapted. Find out a little about Disney’s journey into the 21st century of entertainment.