How intimate are you with your brand? How well do you know eachother?
Have you ever asked yourself:
What do you stand for? What do you stand against?
What matters to you the most? What are your non-negotiables? What do your best experiences have in common? How do you define an unpleasant experience? What irritates you in business?
Answering these fundamental questions is vital to guiding your decision making and influencing the management and operations of your business both internally and externally. Without clarity and focus, decision making is blurred and execution takes the lead over strategic reflection. Yet, many of my clients, prior to collaborating together, are carried away with a certain sense of impatience or a sense of urgency to act, to operate, make profits, keep the business running fast. This often overshadows what would otherwise lead to sustainable growth, increased value, higher brand equity... The short term quick results and ROI are percieved as priorities up until we begin the brand strategy process, a process which many of my clients consider "therapy' or 'socratic". See testimonials for more. vanessaelle.com/brand-consulting/
Why drive with very blurry windshields and compromise your sense of direction when you park on the side of the road, consult your GPS while the fog dissipates, gain back control on the road and head towards your ideal desired destination?
Why let your brand live in a state of fog, when you can be going through breakthroughs that will unleash your uniqueness within?
What I stand for and what my values are in life and in business.
Making a difference in people’s lives and building true long lasting relationships: Caring for people’s well being and growth is sincere and profound. Whether I’m facilitating a brainstorming session with my clients, speaking to an audience at a conference, teaching a class about brands or having a conversation with a bestselling author, my actions are always aligned with my purpose. That’s what leads to authentic fulfilment.
Enthusiasm and passion
Integrity and authenticity
Learning and growth