Our task was to identify a person turning 100, just after the launch of the commercial. Not only did the dates need to correspond exactly, but this person would need to clear a background check, and have an interesting story to tell about their life and work. They, along with their family members, would need to agree to participate in a national broadcast commercial, and the end result was Veatrice Henson!
Client: Goodby, Silverstein & Partners
Project: Sprint All.Together.Now. Campaign