“The "digital object" is the actual form of the digital work - a series of binary signals recorded by a machine and requiring a machine to render this unseen "code" readable by humans.“ (Betancourt, M. 2006)

This stop motion animation explores the philosophical ideas that Michael Betancourt expresses in his essay ‘The Aura of the Digital’ (2006).
The information behind this Microsoft tag code can only be translated by a machine and in that sense is said to not have “aura” as it’s mechanically reproducible. The idea was to create a stop motion animation, where the computer-readable coloured information is translated into human-readable materials (coloured paper), keeping the message intact.

Music by Metronomy - Heartbreaker, remix by Kris Menace. No copyright infringement intended.

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