This was the first Arnott's TVC to be completely CG.
To meet the expectations of the clients, the character, Antonio, was designed to be a cross between actor Eric Bana, Pixar's Mr. Incredible and human Shrek from Shrek 3.
It was an ad that had to appeal to both young children and women aged 28+.
This piece won a Gold Award at the AEAF Awards in 2007.
3D and compositing was completed at The LaB Sydney.