"Sarah's Story is our new campaign to raise awareness of MND. It features Sarah Ezekiel who is living with MND and after whom our campaign has been named. As part of the campaign we have created a 90-second film which is intended to convey the emotional impact of receiving a diagnosis of MND. It tells the story of a young woman who is suddenly 'attacked' by MND. An actress plays the part of Sarah and as her body deteriorates the actress's head is superimposed on the body of Sarah Ezekiel. This is the first ever UK broadcast advert created to raise awareness of MND and the work of the MND Association"